Helium 10 Pricing, Plans & Subscriptions: Complete Updated Analysis (2025)

Helium 10 offers a variety of plans with different payment options and levels of access to its tools, which can lead to questions when choosing the most suitable option. In addition to its standard plans, it also features specialized add-ons aimed at advanced sellers seeking strategic training and exclusive access.

This guide provides a detailed analysis of each available plan and add-on, compares the benefits of monthly and annual subscriptions, and offers guidance on which alternative best fits the profile and operational needs of each seller. The goal is to make it easier to make a strategic and informed decision, optimizing both your investment and access to key features for success on Amazon.

Helium 10 Pricing Table

Below is a comparison table with the updated prices of the different plans and add-ons offered by Helium 10. This information allows you to quickly see the monthly and annual cost of each option, helping you identify which one best fits the needs and budget of each type of seller.

Monthly subscription vs. annual subscription: which is better?

Helium 10 offers two payment options for all its plans: monthly and annual. Each option has specific advantages depending on the type of user and the stage of their business.

Monthly subscription

Provides flexibility and allows you to cancel at any time. It is ideal for those who want to try the tool for a short period or are unsure about continuing with the FBA model.

Annual subscription

Offers significant long-term savings, which can reach up to 25% depending on the plan. This option ensures uninterrupted access to all features for 12 months, helps avoid future price increases, and allows for better operational cost planning.

Calculator: How much do you save by choosing the annual plan?

Below, you can use this interactive calculator to compare the total cost between paying month by month versus paying annually, and see your potential immediate savings. The calculator will compare both prices (multiplied by 12) and show the total savings if you choose to pay annually.

How to use it:

Who is the Starter plan ideal for?

The Starter plan is suitable for various user profiles who are in the initial or transitional stages of their Amazon operation:

Limitations to consider with the Starter plan

For more experienced sellers, this plan may be insufficient, especially for operations that require advanced tracking, automation, or larger-scale analysis. The available features are geared toward initial research and learning rather than full operational management.

Who is the Platinum Plan Ideal For?

The Platinum plan is designed for sellers with active operations on Amazon who want to optimize and scale their business in an organized way. The most suitable profiles include:

Platinum Plan Limitations to Consider

Although the Platinum plan covers virtually all essential features, it may fall short for teams, operations with a large volume of products, or sellers who need advanced PPC automation. In those cases, the Diamond or Elite plans offer greater capacity and multi-user support.

Who is the Diamond Plan Ideal For?

The Diamond plan is aimed at advanced sellers with diversified operations and more complex team structures. Some suitable profiles include:

Limitations to Consider with the Diamond Plan

Although the Diamond plan covers virtually all the needs of an advanced seller, it may not be sufficient for companies with larger corporate structures, personalized training needs, or a higher-than-standard data volume. In those cases, the Elite plan may be a better option.

Who is the a la Carte plan ideal for?

The a la Carte plan is designed for sellers who need occasional access to specific Helium 10 tools, without having to purchase a full subscription. The most suitable profiles include:

Limitations to consider with the a la Carte plan

Although the À la Carte plan offers a flexible alternative for those who only need specific tools, it has relevant disadvantages compared to the main plans. The cumulative cost of contracting multiple features can easily exceed the price of a plan such as Platinum, which includes a much more robust and functional toolset for comprehensive business management.

¿Qué herramientas incluye el plan a la Carta?

A continuación, se listan las herramientas disponibles en el plan a la Carta, sus precios y los límites de uso correspondientes.

Who is the Enterprise Plan ideal for?

The Enterprise Plan is designed for large companies, agencies, or brands that manage multiple accounts, extensive product catalogs, or require enterprise-level personalized support. It is the right option for organizations that need a scalable, robust, and fully customizable solution.

What tools are included in the Enterprise Plan?

What is the price of the Enterprise Plan?

The plan does not have a fixed price and is configured based on the specific requirements of each client. The quote depends on usage volume, number of users, integration needs, and level of support required. To purchase the plan, it is necessary to contact the Helium 10 sales team directly.

Who is the Elite Add-on Ideal For?

The Elite add-on is a premium training designed for sellers who have already moved past the initial growth stage and want to take their operation to the next level through strategic training, exclusive access, and top-level support. It is not a standalone plan, but an add-on that is purchased in addition to an active Diamond plan.

Limitations to Consider for the Elite Add-on

Due to its exclusive nature, the Elite add-on is not available for Starter or Platinum plans, nor can it be purchased independently. It requires an active subscription to the Diamond plan.

There is also no annual option or discounts available, making it an investment that is only justifiable when a significant return is expected from its strategic implementation.

What Does the Elite Add-on Include?

The Elite add-on does not add new operational tools to the suite: the features come from the Diamond plan, which already provides full access to tools. What Elite adds is an exclusive set of training and strategic resources:

Satisfaction Guarantee

Helium 10 offers a 7-day money-back guarantee on all its plans, allowing you to try all premium features risk-free. During this period, you can test the platform in real conditions and, if it does not meet your expectations, request a full refund. This commitment reinforces sellers' confidence when investing in advanced tools for Amazon FBA.

Helium 10 Plans Comparison Table

Conclusion:

Choosing the right Helium 10 plan depends not only on the available budget but also on the business’s maturity level, operational goals, and the type of features that are truly needed. From the Starter plan, designed for those in the validation phase, to the Elite add-on, aimed at advanced sellers looking to scale with strategic training, Helium 10 offers solutions for different profiles and stages of business.

Understanding the differences between each plan, their included tools, limitations, and actual costs (monthly or annual) is essential to making an informed decision. This choice can directly impact operational efficiency, market leverage, and return on investment. Evaluating each option from a strategic perspective will not only optimize resources but also accelerate sustainable growth within the Amazon ecosystem.

Frequently Asked Questions

What is the refund policy?

Helium 10 offers a full refund if you cancel within the first 7 days of your initial subscription. After that period, neither monthly nor annual payments are refundable for partial periods of use.

How does automatic renewal of my subscription work?

All subscriptions (except for the free trial) are automatically renewed at the end of the current period (monthly or annual), charging the fee to the registered payment method. If you choose an annual plan, Helium 10 will do its best to notify you before renewal.

Can I pause my subscription instead of canceling it?

Yes. You have the option to pause your service for 1, 3, or 6 months. The pause begins at the end of the current billing cycle and ends after the selected period. No new charges are made during the pause, but once it ends, the subscription will be automatically reactivated.

What happens to my data if I interrupt the subscription for more than 6 months?

Helium 10 may delete historical data (keywords, market reports, alerts) after a prolonged period of inactivity. To retain your information, it is recommended to keep at least one active plan.

Can I change my plan whenever I want?

Yes. You can upgrade or downgrade your subscription through the self-service feature, by requesting changes via customer support chat, or by sending an email to our support team.