Helium 10 Chrome Extension: Complete Guide for Amazon Sellers (2025)

In the competitive ecosystem of e-commerce, the ability to make data-driven decisions has become essential for those selling on Amazon. In this context, the Helium 10 extension for Google Chrome has established itself as one of the most powerful and comprehensive tools for Amazon sellers.

Its ability to provide real-time data has transformed the way products are researched, competitors are analyzed, and decisions are made based on accurate metrics. Used by over one million active sellers, this extension centralizes key functions such as market analysis, product validation, profitability estimation, and competitor strategies, positioning itself as a standard in the e-commerce industry.

This article offers a comprehensive overview of the tool: what it is, who it is for, its most notable features, how it compares with other similar solutions, and useful links to master each module with a professional approach.

What is the Helium 10 Chrome Extension?

The Helium 10 Extension is a set of integrated tools that are activated from the Google Chrome browser when visiting Amazon pages, whether in search results or product pages. Its features are designed to provide instant access to key metrics for evaluating competition, demand, opportunities, and much more, making it easier to make well-founded strategic decisions.

Explainer videos: the essentials of the extension in minutes

For those who are just getting started or prefer a more direct visual understanding, these short videos offer a clear introduction to using essential features within the Helium 10 Extension. They are ideal for quickly getting familiar with tools like Xray or ASIN Grabber and understanding how to apply them in product or campaign analysis.

Tutorial of the Helium 10 Extension Tools

Below are six links that lead directly to the official tutorials available on the Helium 10 blog for each tool included in the extension.

Helium 10 Extension Masterclass

For a more advanced approach, Helium 10 has produced two master sessions on Key Strategies with the Helium 10 Extension and Advanced Analysis with Xray and Market Validation, which go in depth into each feature with real examples to help users understand the strategic use of each function and maximize the value they can gain from day one.

Who Is the Extension Suitable For?

The Helium 10 extension is not limited to a single user profile—it’s designed to adapt to different stages of an Amazon seller’s journey. From initial product validation to advanced competitor analysis, its features allow users to scale their research and decision-making based on their specific needs.

Below are the user profiles for whom this tool is especially useful:

 Entrepreneurs in the product validation phase: Ideal for those who need to assess market opportunities quickly without using complex tools or making large investments from the start.

 New Amazon sellers: Allows access to key data such as estimated sales, margins, and demand simply by browsing on Amazon—no need to purchase a full plan right away.

 Experienced sellers: Speeds up competitive analysis and listing optimization directly within the Amazon interface, without switching between platforms.

 Users researching on Alibaba: With tools like the Demand Analyzer, it's possible to validate real-time product demand on Amazon while exploring supplier options on Alibaba.

 Agencies or consultants: Enables quick audits, listing evaluations, and market niche validation across multiple accounts, eliminating the need for lengthy manual processes.

What does the Helium 10 Extension include?

Helium 10 offers a free version of its extension for Google Chrome that provides access to several key tools for product analysis on Amazon. While this version offers useful functionality from the start, it includes limitations regarding the number of queries and the depth of some tools.

For those who require more intensive use or unrestricted access, any Helium 10 subscription plan enables the full and unlimited functionality of all the extension’s features.

Among the main tools included in the extension are:

Xray - Amazon Product Research

It is one of Helium 10’s most popular tools. Xray allows you to quickly view the performance of products that appear on an Amazon search results page, as well as on product and best seller pages. The accuracy of this tool is key to assessing whether a product category or niche presents viable opportunities.

Xray - Keywords

This built-in feature allows you to quickly identify the keywords a product is generating traffic from on Amazon, directly from the listing page or search results. It displays key metrics such as search volume, organic rank, title density, and suggested PPC bid. It is an effective tool for validating term relevance, identifying positioning opportunities, and understanding competitors’ keyword strategies in real time.

ASIN Grabber

This feature allows you to quickly capture the ASINs present on a results page or product page. This information can be used to create product lists for advertising campaigns (product targeting), competitive analysis, or benchmarking between variations.

It is particularly useful in bundling strategies, where you identify products that are often purchased together, facilitating the creation of virtual or physical bundles.

Profitability Calculator

Allows you to calculate the estimated profitability of a product in detail. It takes into account the sale price, FBA fees, product and shipping costs, and calculates profit margin and return on investment. This tool is vital during the product sourcing stage, as it helps rule out unprofitable options before making purchases.

Inventory Levels

This module shows the available inventory of each seller listed on a product. Access to this information is useful for evaluating competitors’ inventory turnover and estimating sales velocity. It also helps detect potential entry opportunities if sellers with low stock are identified.

Review Insights

This tool allows you to filter and analyze product reviews, extracting data from both positive and negative customer feedback. It is useful for improving your own product, identifying customer needs, and adapting marketing messages or product descriptions.

Note: Some features of the extension also allow for analysis on Walmart.com; however, this guide focuses exclusively on its use for Amazon sellers.

Quick Comparison with Other Extensions

In a market with multiple solutions for product analysis and validation on Amazon, choosing an extension will largely depend on each seller’s specific goals. While some tools stand out for their simplicity and focus on sales estimation, others offer greater depth in competitor or profitability research.

This comparison aims to provide an objective view of how the Helium 10 Chrome Extension stacks up against other well-known alternatives, highlighting its strengths based on different use cases.

Is It Worth Using the Helium 10 Extension?

Without a doubt, it is one of the most comprehensive solutions on the market for sellers looking to validate products and identify trends with precision. Its greatest strength is providing key data directly on Amazon, eliminating the need for external tools or multiple tabs.

For those who take their FBA strategy seriously, integrating it into their workflow is a real competitive advantage.

Conclusion

The Helium 10 Chrome Extension is a key tool for Amazon sellers seeking data-driven strategic decisions. Its ability to deliver relevant metrics in real time, directly from the Amazon interface, makes it an all-in-one solution for product analysis, competition, and profitability.

While its full potential is unlocked with a paid account, even its free version provides significant value for scaling operations professionally.

In such a dynamic environment like Amazon, where changes in demand, prices, and competition are constant, having reliable and accessible data is an advantage that can make the difference between success and mediocrity. The Helium 10 Chrome Extension fully delivers on that purpose.

Related articles